Sam has been working in the sports betting industry for over a decade. His main focuses are NBA, MLB and the NFL, though he also covers the Premier League, cricket and Formula One.
A regular on 888Sport, Betting Expert and BetMGM, Sam’s work has also featured on industry-leading betting sites. He also runs Franchise Sports with his brother.
Signed up with numerous bookies, Sam is a keen bettor on a variety of sports. He places several outright wagers at the start of the MLB and NBA seasons, and consistently searches for the best value bets throughout the year.
Always compare odds before placing your bets!
Sam's advice to our community
20 February 2025 at 08:49 by Sam Cox
With Paul Skenes leading the way, the Pittsburgh Pirates are a great bet to win their win total over in the 2025 regular season.
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19 February 2025 at 09:23 by Sam Cox
Where does the value lie in the race for NBA Coach of the Year? Kenny Atkinson is the clear favorite, but could we see another candidate close the gap in the coming weeks…
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13 February 2025 at 09:00 by Sam Cox
Heavily favored for NL ROY, is Los Angeles Dodgers pitcher Roki Sasaki a good bet before spring training gets underway?
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12 February 2025 at 08:49 by Sam Cox
The Philadelphia Eagles open as Super Bowl favorites after defeating the Kansas City Chiefs in Super Bowl 59. Where does the betting value lie ahead of a fascinating NFL …
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10 February 2025 at 08:09 by Sam Cox
Aston Villa added Marcus Rashford during a spectacular January transfer window spending spree. The Villains have become a fascinating option in futures markets.
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6 February 2025 at 10:54 by Sam Cox
The Warriors finally get another star by trading for Jimmy Butler from the Miami Heat. Andrew Wiggins, Kyle Anderson, and Dennis Schröder were shipped out in the deal.
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6 February 2025 at 09:00 by Sam Cox
Milan picked up João Félix on loan from Chelsea at the end of the January transfer window. How does Félix’s arrival impact the Rossoneri’s credentials in the second half …
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4 February 2025 at 09:00 by Sam Cox
De'Aaron Fox joins Wembanyama and the Spurs, boosting playoff hopes. With the Kings stuck in mid-table purgatory, San Antonio's rebuild is accelerating toward postseason …
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3 February 2025 at 08:49 by Sam Cox
Luka Dončić to the Lakers, Anthony Davis to the Mavericks. Here's a look at how this shocking blockbuster trade impacts both teams' playoff hopes and your bets!
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30 January 2025 at 10:01 by Sam Cox
The NL Cy CYoung award will be an interesting race this coming season. Currently, Skenes is the favorite but there are some serious challengers. Here's a look at what it …
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29 January 2025 at 10:30 by Sam Cox
Could Kel'el Ware win the 2025 NBA ROY? We'll take stock of the race and look at Ware's chances to continue his extraordinary run.
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27 January 2025 at 09:44 by Sam Cox
Blockbuster trades, a huge influx of cash from a record TV deal, and an expansion team. Here are 5 key storylines in the 2025 WNBA offseason.
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