Sam has been working in the sports betting industry for over a decade. His main focuses are NBA, MLB and the NFL, though he also covers the Premier League, cricket and Formula One.
A regular on 888Sport, Betting Expert and BetMGM, Sam’s work has also featured on industry-leading betting sites. He also runs Franchise Sports with his brother.
Signed up with numerous bookies, Sam is a keen bettor on a variety of sports. He places several outright wagers at the start of the MLB and NBA seasons, and consistently searches for the best value bets throughout the year.
Always compare odds before placing your bets!
Sam's advice to our community
17 April 2025 at 11:30 by Sam Cox
Which MLB hitters have had the worst luck through the first couple of weeks of the regular season? Positive regression is expected for this group.
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10 April 2025 at 06:19 by Sam Cox
The conclusion of the 2024/25 NBA regular season is nearing, but what should fans be keeping an eye out for? Some teams are fighting to avoid the play-in while others hav…
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8 April 2025 at 08:53 by Sam Cox
Which goal scorers are worth backing in the Champions League and Europa League quarter-finals this week?
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2 April 2025 at 09:11 by Sam Cox
Trading for Jimmy Butler was a risk. It has ultimately paid off for the Golden State Warriors, elevating them into title contention.
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1 April 2025 at 10:44 by Sam Cox
It’s been a long wait for the return of Premier League football with the international break and FA Cup action. So, let’s take a look at the best goal scorer bets from th…
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1 April 2025 at 09:40 by Sam Cox
With the opening weekend of the 2025 MLB season wrapped up, it’s a good time to reflect and what we can take away from the first few games of the campaign.
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26 March 2025 at 11:23 by Sam Cox
As the Premier League resumes after the international break, we’ve taken a look at some of the key storylines in the final couple of months of the campaign.
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25 March 2025 at 11:30 by Sam Cox
In the midst of the first international break of the calendar year, it’s a good time to take a look at the various soccer futures markets available.
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24 March 2025 at 12:18 by Sam Cox
The Yankees remain division favorites despite Gerrit Cole undergoing Tommy John surgery and Luis Gil being sidelined for the first few months of the season. It’s time to …
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4 March 2025 at 07:53 by Sam Cox
With the first legs of the 2024/25 Champions League round of 16 taking place on Tuesday and Wednesday, we have identified the five best value goal scorer bets.
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20 February 2025 at 08:49 by Sam Cox
With Paul Skenes leading the way, the Pittsburgh Pirates are a great bet to win their win total over in the 2025 regular season.
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19 February 2025 at 09:23 by Sam Cox
Where does the value lie in the race for NBA Coach of the Year? Kenny Atkinson is the clear favorite, but could we see another candidate close the gap in the coming weeks…
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