Sam has been working in the sports betting industry for over a decade. His main focuses are NBA, MLB and the NFL, though he also covers the Premier League, cricket and Formula One.
A regular on 888Sport, Betting Expert and BetMGM, Sam’s work has also featured on industry-leading betting sites. He also runs Franchise Sports with his brother.
Signed up with numerous bookies, Sam is a keen bettor on a variety of sports. He places several outright wagers at the start of the MLB and NBA seasons, and consistently searches for the best value bets throughout the year.
Always compare odds before placing your bets!
Sam's advice to our community
26 March 2025 at 11:23 by Sam Cox
As the Premier League resumes after the international break, we’ve taken a look at some of the key storylines in the final couple of months of the campaign.
Read the article
25 March 2025 at 11:30 by Sam Cox
In the midst of the first international break of the calendar year, it’s a good time to take a look at the various soccer futures markets available.
Read the article
24 March 2025 at 12:18 by Sam Cox
The Yankees remain division favorites despite Gerrit Cole undergoing Tommy John surgery and Luis Gil being sidelined for the first few months of the season. It’s time to …
Read the article
4 March 2025 at 07:53 by Sam Cox
With the first legs of the 2024/25 Champions League round of 16 taking place on Tuesday and Wednesday, we have identified the five best value goal scorer bets.
Read the article
20 February 2025 at 08:49 by Sam Cox
With Paul Skenes leading the way, the Pittsburgh Pirates are a great bet to win their win total over in the 2025 regular season.
Read the article
19 February 2025 at 09:23 by Sam Cox
Where does the value lie in the race for NBA Coach of the Year? Kenny Atkinson is the clear favorite, but could we see another candidate close the gap in the coming weeks…
Read the article
13 February 2025 at 09:00 by Sam Cox
Heavily favored for NL ROY, is Los Angeles Dodgers pitcher Roki Sasaki a good bet before spring training gets underway?
Read the article
12 February 2025 at 08:49 by Sam Cox
The Philadelphia Eagles open as Super Bowl favorites after defeating the Kansas City Chiefs in Super Bowl 59. Where does the betting value lie ahead of a fascinating NFL …
Read the article
10 February 2025 at 08:09 by Sam Cox
Aston Villa added Marcus Rashford during a spectacular January transfer window spending spree. The Villains have become a fascinating option in futures markets.
Read the article
6 February 2025 at 10:54 by Sam Cox
The Warriors finally get another star by trading for Jimmy Butler from the Miami Heat. Andrew Wiggins, Kyle Anderson, and Dennis Schröder were shipped out in the deal.
Read the article
6 February 2025 at 09:00 by Sam Cox
Milan picked up João Félix on loan from Chelsea at the end of the January transfer window. How does Félix’s arrival impact the Rossoneri’s credentials in the second half …
Read the article
4 February 2025 at 09:00 by Sam Cox
De'Aaron Fox joins Wembanyama and the Spurs, boosting playoff hopes. With the Kings stuck in mid-table purgatory, San Antonio's rebuild is accelerating toward postseason …
Read the article