What is an odds boost and how is it used?
One way a sports betting service can entice punters to make bets on selected markets is by offering an odds boost.
It is a strategy that has become increasingly popular over the last few years, especially as sports betting companies seek ways to improve their offerings to existing and potential customers.
This post will explore everything you need to know about odds boosts. We’ll explore what they are, where you can find them, what sports and markets they are offered on and ask a pertinent couple of questions: Are odds boosts always the best value bets and should you use them when you can?
Let’s begin by answering the most obvious questions regarding Odds Boost services.
Key Odds Boost Questions & Answers
1. What is an Odds Boost?
An odds boost is when a bookmaker selects a particular bet on a stated market and increases the value of the odds on that bet.
For example, in a horse race, the odds algorithm may initially value one of the runners at odds of 4/1. However, if the bookmaker wanted to make those odds more appealing, they would boost them to 5/1 or 11/2.
As the name suggests, an odds boost simply increases the value of the odds offered on a selected market. The aim is to make it more appealing for customers to bet with the company.
2. How is the Odds Boost applied?
An odds boost is applied to the chosen market simply by replacing the existing odds with the new boosted odds.
Often, a betting company will prominently highlight the odds they have boosted for particular markets on its website. This is to ensure that customers can find them easily.
The customer then simply clicks on the boosted odds for that selection. That adds the selection to the bet slip at the improved odds.The sporting event is then completed and if the bet is a winner, then the customer is paid out at the boosted odds.
3. Which are the best betting sites for Odds Boosts?
As these promotions are very popular with customers, many sportsbooks now offer some form of odds boost feature. One of the very best for this particular type of bonus is bet365 Sport.
On bet365 Sport, all their boosted prices are shown clearly at the top of the chosen sports betting market. For example, if you click on a forthcoming football match, you can see any eligible markets subject to boosted odds in the Bet Boost section of the site. The Full Time Result and Full Time Results - Enhanced Prices bets are shown below.
It is a similar story for other sports, with the markets that have been given what Bet365 terms a Bet Boost predominantly displayed for customers to see as soon as they load the relevant page.
Bet365 Sport is not the only site that offers Odds Boost services for its customers. Several other popular betting sites also have a similar service, although it may use a different name.
- Bet365 Sport - Bet Boosts
- William Hill - Enhanced Odds
- Vbet - Boosted Odds
- Unibet - Odds Boost
- Bwin - Price Boosts
- Betway - Betway Boosts
- Betfair - OddsBoosts
- Sporting bet- Price Boosts
- Parimatch - Bet Boosts
- LSbet - Price Boost
On Which Sports are Odds Boosts offered?
The sports betting site decides which sports to offer odds boosts markets on. Certainly, you will most likely find more of the odds boost markets on the more popular sports betting markets, including football, horse racing, tennis, American Football, golf, etc.
However, many bookmakers will now offer odds boost selections across their full range of sports where practical to do so.
While odds boost markets are not available on newer services such as Virtual Sports, they may be available if the bookmaker offers esports betting. .
Are Odds Boosts good value for customers and should I always bet on an odds boost when it is available?
Yes, odds boosts generally offer some of the best odds for a selection that you can find available online. If the odds boost available matches the bet you wanted to make, then it is undoubtedly a bet you should make.
However, if you don’t feel the bet has a good chance of winning, or if it is on a sport or market you are unfamiliar with, you are best not betting on those markets.
Can I select which betting market to apply an Odds Boost to?
In most odds boost offers, the bookmaker selects which markets the odds boosts apply to.
However, some bookmakers may offer customers a daily odds boost token, which they can use once daily to enhance the odds on a bet they select.This feature is not available at many bookmakers however.
Generally, markets that have their odds boosted via this offer tend to offer amongst the best odds for that bet you can find online. They may not be the absolute best price. However, they are still generally better value odds than those available with the vast majority of other bookmakers.
Are there any times when I can’t make a selection that has been subject to an Odds Boost?
Yes. If you are taking advantage of another promotion on a site, such as one that requires multiple selections, odds boost prices are often not allowed in conjunction with another offer.
Odds Boosts Review & Conclusion
As you can see, odds boosts, or whatever name they go under with a bookmaker, are generally a very good for punters. They offer selected markets at improved odds, which means you will end up with more winnings if the bet wins.
However, punters should use these offers prudently. There are times when it makes perfect sense to use an odds boost offer, but not all offers are markets that are generally good bets in terms of likelihood of success.
Similarly, not all odds boost offers should be taken up. Especially if it means betting on a sport or market where your knowledge is limited. After all, how can you judge whether the odds boost is worthwhile if you do not have the context to judge its value?
These two minor caveats aside, odds boosts are generally a fantastic benefit for sports betting customers. They offer great value odds on a wide range of sports and markets every day of the week.
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