How do you place bets on the Super Bowl?

American football is amongst the most popular sports in the world. Enjoyed by millions in the US and around the world, the Super Bowl is without a doubt one of the jewels in the crown of the annual sporting calendar. From a betting point of view, the Super Bowl is a huge event, with a huge array of betting options and opportunities for a profit. But how does betting on the Super Bowl actually work, and what options are there for punters looking to try their luck on the biggest showcase event of the NFL year?

Where and how you can bet on the Super Bowl

As one of the world’s most watched and bet on sporting events, there’s no shortage of places or ways you can bet on the Super Bowl. Every major UK bookmaker offers markets on the Super Bowl, including everything from outrights to final score, from player performance to specials.

Betting on the Super Bowl is a lot like betting on any other sport. First, you need to choose a bookmaker - ideally one quoting attractive odds on the Super Bowl for the outcomes you’re hoping to bet on. You should also ideally be looking for a bookmaker that offers a wide range of Super Bowl markets, to give you the best chance possible of finding profitable betting opportunities.

The Sportytrader odds comparison tool can be useful here too, providing you with an overview of the odds available at different bookmakers on set results. By following the best value, you give yourself the best chance of maximising winnings from your Super Bowl bet.

Simply sign up for the bookmaker of your choice and deposit funds to begin betting. You may also be eligible for a sign-up bonus if you’re signing up as a first-time customer at a particular online bookmaker, which can also be used to your advantage when betting on the event.

Choose your markets by clicking on the odds on the outcome you want to back. From there, you simply enter the amount you want to bet as your stake on the bet type of your choice, and you’re good to place your bets. Super Bowl betting is widely supported across leading bookmakers in the UK. Check out our recommended bookmakers to find the best places to bet on the Super Bowl as a UK punter.

What are the most popular bets on the Super Bowl

Money Line: The most popular bet on the Super Bowl is known as the Money Line - the bet on the outright winner of the Super Bowl. Regardless of the score or any of the variables from the game itself, the Money Line is a simple pick - Team A or Team B. Naturally, backing the favourite will deliver a less generous return than backing the underdog, but you should let the data - not the odds - sway your decision in how to bet.

More or Less (over/under): Another common type of bet construction found in Super Bowl betting is the More or Less, or Over/Under. This is usually a bet on the total points score of the match, and whether it will be over or under the defined numbers quoted by the bookie. In this case, you’re betting on the score of both teams combined, effectively taking a stake on whether it will be a high or lower scoring Super Bowl.

Look out for where the line has been drawn here. This varies between bookmakers, so it may be worth shopping around to find a lower threshold if your bet is for over, or the opposite if you’re betting for under.

Point spread or Handicap: Used in matches where there is a strong favourite, handicap bets give a certain range by which a favourite must win (or greater) as a bet - for example, New England Patriots could be quoted at -5 at 1.70 odds. This would mean the Pats would need to win by more than 5 points for the bet to be deemed a winner.

This type of bet provides opportunities for making the odds more attractive against the outright, in instances where there is one particular strong favourite on the board.

How to win your bet on the Super Bowl

It should go without saying, but the best way to improve your chances when betting on the Super Bowl is to know your onions. That means knowing the stats, the data and the form in the run-up to the event, so you can have a clearer picture of where the best value is. There’s never any point in betting with emotion or with your gut feeling - this is how casual sports bettors end up losing their money. Instead, approach with a sophisticated look at the data, so you can see how the teams have performed, and try to glean more information about what you can expect from the finale.

As well as data, you should also read the analysis and expert commentary of those in-the-know about the Super Bowl and the respective performance of both teams. This can help you inform your decisions about how to bet, without just taking a stab in the dark.

When it comes to the bets themselves, make sure you’re doing so in a logical, structured way. Think about whether there are outcomes short of outright where you can find value - like the highest scorer on the day, or the point spread. These are the bets which sometimes offer the best value, where you can maximise your fortunes on a Super Bowl punt.

Betting on the Super Bowl is a great way to add excitement to an already hyped and anticipated sporting event. But it’s even more exciting when you win. By understanding how betting on the Super Bowl works, and using that information to position yourself in the best markets for the best possible advantage, you can join the legions of gamblers who win money betting on the annual Super Bowl at online bookies in the UK.

How do you place bets on the Super Bowl?

Where and how you can bet on the Super Bowl

What are the most popular bets on the Super Bowl

How to win your bet on the Super Bowl

More about Online Betting